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WHEN SHOULD YOU BEGIN YOUR HOLIDAY MAREKTING?

With Labor Day weekend and the unofficial end of summer behind us, it’s already time to start thinking about and implementing your holiday marketing strategies.  Most consumers begin their holiday shopping before Halloween, and many stores already have their Christmas decorations for sale alongside the candy corn and Halloween costumes.

By now, you want to be stocked with enough product to take advantage of increased shopping activity.  If you’ve been considering launching an ecommerce platform for online sales, you’ll want to have this finalized and working in the next couple of weeks at the latest.

Your marketing campaigns should include promotions, messaging, eblasts, and consistent branding.  You’ll want to have all marketing content created and finalized so that nothing is rushed.  Your content should represent your brand and appeal to your target demographic.  It’s also important to consider any holidays worth noting across your demographic, such as Boxing Day, Kwanzaa, Hanukkah, etc.

Just because your campaigns are planned and in place doesn’t mean there isn’t room for improvement.  Keep track of what may be working and what’s falling flat.  Test and gauge your results to make any necessary changes and use these results to assess your plan for next year.

It’s hard to get into the holiday frame of mind when the weather is still warm, but a successful holiday marketing campaign relies on early planning and scheduled implementation.  If you have any questions or need any help getting your holiday numbers up where they should be, give our marketing specialists a call at 800-538-0669.  We look forward to hearing from you!

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