- ABOUT 20/20 BUSINESS SOLUTIONS
Vision and execution - in perfect alignment.
20/20 Solutions helps businesses grow with a clearer brand, smarter digital systems, and more connected execution. For over 27 years, we have partnered with professional firms and growing businesses that need more than scattered tactics. They need a stronger system behind growth.
120
Specialists across 3 cities
24
Projects shipped since 2019
92
Client retention past year one
- WHY WE EXIST
Two perspectives. One complete picture.
Growth gets harder when the brand says one thing, the website does another, and the systems behind the business are not built to support either. Marketing becomes inconsistent. Operations become reactive. The business keeps moving, but without enough clarity behind what comes next.
20/20 Solutions was built to solve that problem. We bring strategy, digital execution, and operational thinking into a single connected model so businesses can move forward with greater confidence and less friction.
- CORE VALUES
How we think.
How we operate.
01
Alignment
We align vision and execution to create clarity and better outcomes. Every kickoff starts with "what does success look like on day 90" - not "what are we building this week."
02
Strategy
We define direction first, ensuring every action is purposeful. Tactics without strategy is just expensive motion. We refuse to be expensive motion.
03
Clarity
We simplify complex challenges into clear, scalable solutions. If we can't explain it on one slide, we don't understand it yet.
04
Ownership
We take responsibility beyond delivery, focusing on real impact. Launch isn't the finish line - it's when the scoreboard turns on.
- MILESTONES
Seven years,
one direction.
We didn’t start as an agency with a model. The Axis Model is
what the work taught us to build.
2019
Founded in Austin
Three founders, one brief: build the agency we wanted to hire. Web + brand, two pillars, one office.
2021
Growth practice launched
SEO, paid, and email added. The second axis appeared when clients stopped asking "can you build this?" and started asking "can you grow it?"
2023
Automation & AI
Our first automation engagement turned a 14-person ops team into an 8-person ops team doing 2× the volume. Axis three became obvious.
2024
The Axis Model, formalized
What was implicit became our operating system. Every engagement gets plotted before it gets scoped.
2026
Now — 24 people, three cities
Austin, New York, and Mumbai. Over 120 projects shipped, 92% of clients still with us past year one.
- OUR FRAMEWORK
One model.
Three strategic axes.
Everything we do is organized around a simple idea: businesses grow better when identity, insight, and impact are working together.
- AXIS 1
01
Identity
Build your brand.
Branding, UX, web, and maintenance. Establish the digital foundation your business stands on – one that looks sharp and ships on time.
- AXIS 2
02
Impact
Drive your strategy.
SEO, GEO, paid acquisition, and email. Turn audience signals into a repeatable strategy – and measure what actually moves.
- AXIS 3
03
Impact
Scale your growth.
Integration, AI, automation, and reputation. Execute at scale — the operational layer that turns marketing into compounding returns.
- CREDENTIALS
Built on
experience.
20/20 Solutions brings more than a long track record. We bring the ability to evolve as businesses grow today. Our work combines established experience with an AI-forward approach to branding, digital execution, and smarter business systems. That means faster insight, stronger workflows, and more modern ways to help businesses compete.
Certification
Morris County Chamber of Commerce
Certification
Sussex County Chamber of Commerce
Certification
Women's President Organization
- LEADERSHIP
The people
behind the work.
Meet the Founder
Jody Novak, Owner Establishing the firm in 1995, Jody’s passion for organization, design, technology and leading her team is key in the ever changing world of technology. Jody finds great satisfaction in bringing the best solutions to her client’s through collaboration with others to bring all types of projects into fruition.
20/20 Solutions has a team of some of the smartest and talented engineers in the tri-state area to ensure every project is met with the highest standard of work ethic. Outside of work Jody enjoys ballroom dance, golf, travel and family.
Jody Novak
Owner
Mike
Workflow & Production Manager
Jim
Lead Technician
STEVE
Workflow & Production Manager
DAN
Photographer
RISHI
CTO
Start with a clearer view of what is holding growth back.
If your business has outgrown disconnected marketing, unclear positioning, or a digital presence that no longer reflects its value, start with an audit. We look at your brand, website, visibility, and growth structure to identify where the friction is coming from and what should happen next.