October 3, 2017

Don’t Be Afraid of Your Marketing

Marketing can be scary!  Anyone who has ever tried to grow a business knows that.  You don’t want to pour your budget into tactics that won’t […]
September 5, 2017

What Do All Those Reviews Really Mean?

As a business owner, I’m sure you’ve received a call from a company promising to “erase your negative reviews from Yelp,” or claiming they can “improve […]
August 1, 2017

Push versus Pull Marketing

Push versus pull marketing varies mainly based on how you are approaching your consumer.  With push marketing, you are promoting your products by pushing those products […]
July 2, 2017

GENDER EQUALITY IN MEDIA

An AdWeek issue published last month focused solely on women in media and Geena Davis’ Institute for Gender Equality in advertising, TV, and tech. Davis recently […]
June 1, 2017

School’s Out – Keeping Your Numbers Up in the Summer Months

Do you notice your sales numbers hitting a slump as the weather warms up?  This is a common trend in the retail and small business worlds, […]
May 11, 2017

Ethics in Social Media

With the rise of social media platforms over the last decade, many of us are inundated with breaking “news” stories, political “facts,” pictures of beloved pets […]
March 13, 2017

What NOT To Promote For Your Business

Marketing strategies are not “one size fits all” when it comes to implementing successful promotions and campaigns. Many times, businesses try to tailor their content around […]
February 10, 2017

Loving Your Content in 2017

Finding the perfect words to enamor your readers can be a tall order, but it isn’t impossible. The key is to find what your audience is […]