June 1, 2017

School’s Out – Keeping Your Numbers Up in the Summer Months

Do you notice your sales numbers hitting a slump as the weather warms up?  This is a common trend in the retail and small business worlds, […]
May 11, 2017

Ethics in Social Media

With the rise of social media platforms over the last decade, many of us are inundated with breaking “news” stories, political “facts,” pictures of beloved pets […]
March 13, 2017

What NOT To Promote For Your Business

Marketing strategies are not “one size fits all” when it comes to implementing successful promotions and campaigns. Many times, businesses try to tailor their content around […]
February 10, 2017

Loving Your Content in 2017

Finding the perfect words to enamor your readers can be a tall order, but it isn’t impossible. The key is to find what your audience is […]
January 17, 2017

Happy 2017!

Happy 2017! The year has started and undoubtedly business is back to normal after the holiday rush, but that doesn’t mean it’s time to slow down. […]
December 5, 2016

5 Questions to Ask Yourself Before the New Year

5 Questions to Ask Yourself Before the New Year When it comes to starting the New Year on the right foot, it’s important to identify key […]
November 3, 2016

Geo-Targeting vs. Geo-Fencing vs. Beaconing

In this digital world, there is one thing consumers inevitably cannot leave the house without: their mobile device. Used at almost every juncture of the day […]
October 10, 2016

Global Marketing

Global Marketing Strategies   Name this company’s slogan: “America Runs on Dunkin”. If you guessed Dunkin’ Donuts, you’re correct! According to Statista, Dunkin’ Donuts makes up […]