The channel that
converts better than everything else

Email isn’t dead. Bad email is dead. We build automated programs that deliver the right message to the right person at exactly the right moment.

SETUP TIME

2-4 weeks

to first live sequence

BUILT ON

Klaviyo, HubSpot, ActiveCampaign

matched to your existing stack

BENCHMARK

35%+ open rate

for B2B healthcare and legal

AUTOMATIONS

Always-on sequences

running 24/7 without your attention

Most email programs send. Ours sell.

The average business email ends up in a tab that never gets read. Not because email doesn’t work, but because the email wasn’t earned, designed, or sequenced to do anything useful.

We build email programs around your client’s journey, not your editorial calendar. The right message when they’ve just visited your pricing page. The right sequence when a lead goes cold. The right re-engagement when someone stops opening.

For regulated industries where trust is the product, email is one of the most powerful tools in your arsenal when it’s done right.

Email Audit & Strategy

A review of your current sends, list health, and deliverability, followed by a program roadmap built around your goals.

List Segmentation & Cleaning

Segment by behavior, lifecycle stage, and client type. Remove addresses dragging down your deliverability.

Automation & Drip Sequences

Welcome sequences, lead nurture, re-engagement, and post-conversion flows are built once, running always.

Template Design & Copywriting

Emails designed for readability and written to move people to the next action. On-brand, on-message, always.

Deliverability Optimization

Domain authentication (SPF, DKIM, DMARC), sender reputation monitoring, and list hygiene to keep you out of spam.

Monthly Reporting

Open rates, click rates, conversions, and revenue attribution. We report on outcomes, not just activity.

PROCESS

Five phases.
No random sends.

Email works best when every message has a job. We define the audience, build the sequence, write the copy, and measure what earns a response.

Understand what your list is actually worth.

Two-week audit of your existing email program, list health, open rates, automation gaps, and deliverability setup. We return with a clear picture and a 90-day plan.

List health audit, size, engagement, and segmentation

Deliverability check, authentication and sender reputation

Sequence audit, what’s live, what’s missing, what’s broken

90-day program roadmap with conversion targets

Map the journey before writing a single email.

Every sequence mapped to a lifecycle stage. Every email tied to a specific action you want the reader to take. Strategy before copy, always.

Client lifecycle mapping, awareness to referral

Automation sequence architecture, welcome, nurture, re-engagement, post-conversion

Segmentation plan, by behavior, source, and lifecycle status

KPI framework, what we’ll measure and at what intervals

Every sequence built to run without you.

Automation flows configured in your platform, templates designed for readability, and copy written to earn the next click, not just the open.

Automation flow configuration per approved sequence architecture

Email template design, on-brand and mobile-optimized

Copywriting for every email in the sequence

Deliverability setup, SPF, DKIM, DMARC authentication

QA everything. Then QA it again.

Every sequence tested across email clients, every automation trigger verified, every link checked before the first contact enters the flow.

Email rendering test across 20+ client environments (Gmail, Outlook, Apple Mail)

Automation trigger and flow logic verification

Link and UTM validation

Seed testing and spam filter check

Improve what's live. Build what's next.

Monthly performance review, open rates, click rates, unsubscribes, and conversion attribution. We improve what’s underperforming and add sequences for gaps in the journey.

Monthly reporting, opens, clicks, conversions, and revenue attribution

A/B test results reviewed and winners implemented

List hygiene, remove disengaged contacts, suppress bounces

New sequence development based on program performance data

What we build with.

We match the platform to the project, not the other way around. The goal is a website your team can use, your audience can trust, and your business can grow with.

ESP (E-COMMERCE)

Klaviyo

NEWSLETTER PLATFORM

Mailchimp

SELECTED WORK

Proof, not
promises.

Paid media should make the right audience easier to reach, not just the numbers bigger.

Legal

A certified trial attorney, given a website worthy of the credential.

James M. Porfido is one of fewer than 50 attorneys in New Jersey with Supreme Court certification as a Criminal Trial Attorney, but his old site was unbranded, thin, and buried inside another firm’s domain. In just over six weeks, we shipped a 42-page, SEO-first, AI-optimized site built to own his name and his market.

42+

Pages designed and built

6 weeks

From kickoff to launch

36

Targeted SEO landing pages

Healthcare

A hormone clinic, rebuilt to be found by patients and AI alike.

Advanced Hormone Solutions had run the same site since 2015, but search engines couldn’t fully read it, AI engines rarely cited it, and its Google Business Profile barely described what the clinic actually does. In four weeks, we cleared every critical error, rebuilt the technical foundation, and turned a thin local listing into a 13-service, 20-city presence built for how patients search now.

85 → 94

Site Health Score (+9 points)

15 → 0

Critical errors cleared (100%)

1,124

Warnings fixed (62.8%)

FAQs

Questions
worth asking early.

Do you write the emails, or do we provide the copy?

Both options are available. Most clients choose to have us handle both strategy and copy. We write to your brand voice, then route everything through an approval process before anything is sent.

If you prefer to write internally, we can handle the strategy, templates, automation, and deliverability while your team handles the words.

Which email platforms do you work with?

We work with platforms like Mailchimp, HubSpot, Klaviyo, and CRM-based email tools. The right platform depends on your list size, automation needs, sales process, compliance requirements, and how your team wants to manage campaigns.

How do you handle HIPAA compliance for healthcare email?

Carefully. For healthcare clients, we avoid sending protected health information through standard marketing email tools and structure campaigns around compliant-friendly education, reminders, and general service communication.

If HIPAA-sensitive workflows are involved, we help define what should live inside secure systems, what can be used for marketing, and where legal or compliance review is needed before launch.

What’s a realistic open rate to expect?

It depends on the audience, list quality, sender reputation, subject line, and type of campaign. A warm newsletter list will behave differently than a cold outbound list or a reactivation campaign.

We look beyond open rate alone. Clicks, replies, conversions, unsubscribes, and downstream actions usually tell a clearer story.

Can you build on top of the sequences that a previous agency set up?

Yes. We can audit the existing sequences, templates, segmentation, triggers, performance, and deliverability setup. Sometimes the sequence only needs refinement. Other times, it needs to be rebuilt because the logic, copy, or tracking is working against the goal.

How do you grow an email list, not just send to an existing one?

List growth usually comes from better entry points: website forms, landing pages, lead magnets, gated resources, event follow-up, CRM cleanup, paid campaigns, and clearer reasons to subscribe.

We help connect the list-building strategy to the website, content, and follow-up system so growth does not depend on one signup form in the footer.

Often paired with -

Email performs better when the CRM, landing pages, and content strategy are already connected.

AXIS 2 · INSIGHT

Identity

Insight

Impact

The channel that
converts better than everything else

2-4 weeks

Klaviyo, HubSpot, ActiveCampaign

35%+ open rate

Always-on sequences

Most email programs send. Ours sell.

Email Audit & Strategy

List Segmentation & Cleaning

Automation & Drip Sequences

Template Design & Copywriting

Deliverability Optimization

Monthly Reporting

Five phases.
No random sends.

Understand what your list is actually worth.

Map the journey before writing a single email.

Every sequence built to run without you.

QA everything. Then QA it again.

Improve what's live. Build what's next.

What we build with.

Proof, not
promises.

A certified trial attorney, given a website worthy of the credential.

42+

6 weeks

36

A hormone clinic, rebuilt to be found by patients and AI alike.

85 → 94

15 → 0

1,124

Questions
worth asking early.

Often paired with -

Paid Ads

SEO

AI Automation

Bring us the list.
We’ll follow up.

Identity

Insight

Impact

The channel thatconverts better than everything else

2-4 weeks

Klaviyo, HubSpot, ActiveCampaign

35%+ open rate

Always-on sequences

Most email programs send. Ours sell.

Email Audit & Strategy

List Segmentation & Cleaning

Automation & Drip Sequences

Template Design & Copywriting

Deliverability Optimization

Monthly Reporting

Five phases.No random sends.

Understand what your list is actually worth.

Map the journey before writing a single email.

Every sequence built to run without you.

QA everything. Then QA it again.

Improve what's live. Build what's next.

What we build with.

Proof, notpromises.

A certified trial attorney, given a website worthy of the credential.

42+

6 weeks

36

A hormone clinic, rebuilt to be found by patients and AI alike.

85 → 94

15 → 0

1,124

Questionsworth asking early.

Often paired with -

Paid Ads

SEO

AI Automation

Bring us the list. We’ll follow up.

The channel that
converts better than everything else

Five phases.
No random sends.

Proof, not
promises.

Questions
worth asking early.

Bring us the list.
We’ll follow up.