One digital partner
to move your business forward.

20/20 Solutions brings brand, strategy, and execution into one clear system built to help businesses grow with more focus and less friction. We create the clarity, structure, and momentum that growth requires.

BY THE NUMBERS

Structure you can measure.

Four numbers that frame how we work – and why firms in regulated industries trust us to ship the whole system,
not just a piece of it.

01 · Experience

27

+

Years of operating continuity since 1998 – no pivots, no rebrands.

02 · Delivery

500

+

Projects shipped end-to-end
across brand, web, and growth.

03 · Framework

3

Strategic axes – Identity, Insight, Impact – one complete system.
04 · Retention

92

%

Client retention past year one — measured, not marketed.
WHAT WE DO

Three Strategic Axes. One Complete System. The AXIS Model.

Every capability inside 20/20 Solutions sits within a larger structure. Nothing is offered in isolation. Each service plays a role in helping businesses present themselves better, compete more effectively, and move forward with greater clarity.

01

Identity

Make your business look as strong as
it actually is.

Create a presence that feels credible, clear, and built for where the business is going.

02

Insight

Help the right people find you, understand you, and trust you faster.

Strengthen visibility, sharpen decision-making, and create more informed paths to growth.

03

Impact

Turn attention into action, and digital activity into real business value.

Connect strategy to execution through smarter systems, stronger follow-through, and better performance over time.

TAKE THE FIRST STEP

See what's holding growth back.

Before the strategy, before the rebuild, before the next big move, start with a clear look at what is working, what is not, and where the friction is coming from. We audit your brand, digital presence, and growth structure to identify what needs attention first.

PROOF OF WORK

Work that moves
the
number.

Selected engagements across healthcare, law, and real estate – each one plotted against the Axis Model before a single pixel was pushed.

hormone-clinic-rebuilt-to-be-found-by-patients-and-AI-alike
Legal
A certified trial attorney, given a website worthy of the credential.
James M. Porfido is one of fewer than 50 attorneys in New Jersey with Supreme Court certification as a Criminal Trial Attorney, but his old site was unbranded, thin, and buried inside another firm’s domain. In just over six weeks, we shipped a 42-page, SEO-first, AI-optimized site built to own his name and his market.

42+

Pages designed and built

6 weeks

From kickoff to launch

36

Targeted SEO landing pages

A-certified-trial-attorney
Healthcare
A hormone clinic, rebuilt to be found by patients and AI alike.
Advanced Hormone Solutions had run the same site since 2015, but search engines couldn’t fully read it, AI engines rarely cited it, and its Google Business Profile barely described what the clinic actually does. In four weeks, we cleared every critical error, rebuilt the technical foundation, and turned a thin local listing into a 13-service, 20-city presence built for how patients search now.

85 → 94

Site Health Score (+9 points)

15 → 0

Critical errors cleared (100%)

1,124

Warnings fixed (62.8%)

WHAT OUR CLIENTS SAY

Trusted by businesses across the United States.

Operators from regulated industries where precision matters more than performance theatre.

"

When searching for a website company to re-design our sites, we came across 20/20. They are local to our business which we loved & we always try to support local whenever possible. We were looking for a new design, enhanced functionality, mobile first, easier readability & navigation with our menus along with the right price point! One of the biggest features as well, was for us to be able to update 95% of our websites ourselves. Well – Jody & her team delivered! This team made our vision & ideas come to life! The websites are extremely intuitive, easy to update & we could not be happier with the end result! Thank you!

DB

Danielle Bajek

"

Jody is Brilliant. Jody transformed my website from being a mess to beautiful working site.Jody is indispensable, and Jody was there every step of the way. Without her knowledge and support I wouldn’t have a site. She is honest and upfront on prices . The people that are on Jody’s team are hand picked and they care about each client .
KN

Karina

"

Working with Jody and the rest of the team at 20/20 is a pleasure. The responses are quick and the quality of work is consistently top-notch. From building and maintaining our website, creating recruiting and training materials, and just about everything else in between. No question goes unanswered just as no issue goes unresolved. Great team to work with.
RM

Robert Marcalus

ABOUT 20/20 SOLUTIONS

Built on experience.

Structured for better growth.

With over 27 years of experience, 20/20 Business Solutions has become the trusted technology partner for professional practices and growing businesses across New Jersey and beyond. We are a women-owned small business that combines strategic clarity with technical execution, so nothing is left to chance.

20/20 Solutions brings more than experience to the table. We bring structure, clarity, and follow-through. Our work is built for firms that need more than disconnected tactics and one-off execution. It is designed for businesses ready to move with a clearer system behind them.

1998

Year founded

27+

Years of experience

500 +

Projects delivered

92 %

Client retention past year one

PLATFORMS AND PARTNERS

maxaccess-logo
rackspace-logo
microsoft-logo
ringcentral-logo
wordpress-logo
sony-logo
siteground-logo
scala-logo
lenovo-logo
amazon-alexa-logo
ibm-logo
google-logo
fileslogo-logo
dell-logo
cisco-logo
broadview-logo
avast-logo
apple-logo

WHO WE SERVE

Built for professionals
in high-stakes industries.

Regulated sectors where trust, accuracy, and positioning are the whole game. We’ve shipped the system — we know
the pressure.

HEALTHCARE

Healthcare-service
Healthcare

Practice groups, specialty clinics, and health systems that need a digital front door patient actually use.

Legal

Law-service
Legal
Boutique and mid-sized firms building inbound pipelines in traditionally referral-only practices.

Real Estate

Real-estate-service
Real Estate

Brokerages and property groups replacing stale portals with platforms their agents choose first.

EXPERT INSIGHTS

Move with direction.

The strongest firms do not just move. They move with direction. Short, structured reads on visibility, positioning, and what it takes to compete more clearly.

The hidden tax of disconnected marketing
Featured
0 min read

The hidden tax of disconnected marketing – and how to audit your way out of it.

A structured look at the gaps between brand, site, and growth that quietly compound into pipeline loss — and the 30-minute diagnostic we run before any engagement.

MEET OUR LEADER

The person
behind the work.

Jody Novak, Owner Establishing the firm in 1995, Jody’s passion for organization, design, technology and leading her team is key in the ever changing world of technology. Jody finds great satisfaction in bringing the best solutions to her client’s through collaboration with others to bring all types of projects into fruition.

Jody Novak

Founder & CEO · 20/20 Business Solutions

Jody Novak

Founder & CEO · 20/20 Business Solutions

FAQs

Questions,
answered clearly.

If you’re comparing partners, these are the ones that save you the most time — whether or not you end up working with us.

What makes 20/20 different from a typical agency?

Three things: 27 years of operating continuity, a single structured model (the Axis Model) that every engagement maps to, and a women-owned small-business structure that keeps decisions fast. You will talk to people who have shipped the work themselves, not account managers translating it.

No. Most engagements start with one axis and expand as the business needs it. We will tell you clearly where the highest-leverage entry point is before anything gets scoped. What matters is that the work connects, even if we build toward it in stages.

Primarily healthcare, legal, and real estate. These are regulated, relationship-driven sectors where positioning, trust, and precision matter more than volume. We have gone deep in each one, which means we understand the compliance constraints, the buyer behavior, and the competitive landscape before the engagement starts.

It depends on what we are building. A new website with proper SEO architecture will see early ranking signals in 60 to 90 days. A paid acquisition program can produce leads in the first week. AI automation and systems integration typically show ROI within a quarter. We map timelines to deliverables, not promises, so you will know what to expect before we start.

We do not publish a floor, but we are selective. We take on work that makes sense for both sides. Send us a brief, and we will be direct about whether there is a fit and what that looks like structurally before anything gets committed.

Yes. A significant share of our engagements runs as an extension of an in-house team, or in parallel with another agency handling a different scope. We document our work clearly, communicate on your schedule, and hand off anything that should live with your team long-term.

WHAT COMES NEXT

Is your business
ready for real growth?

A stronger business needs a stronger system behind it. If your business has outgrown disconnected efforts, unclear positioning, or a digital presence that no longer reflects its value, this is where a better system begins. 20/20 Solutions helps bring clarity to what comes next and the structure to support it.