Global Marketing Strategies
Name this company’s slogan: “America Runs on Dunkin”. If you guessed Dunkin’ Donuts, you’re correct! According to Statista, Dunkin’ Donuts makes up roughly 25% of the coffeeshop market share here in the US. With such a large presence and a very “American” slogan, it’s hard to believe that some of their most famous menu items are not sold here. Instead, their best sellers such, as China’s Dry Pork and Seaweed Donut, Korea’s Grapefruit Coolata or even Russia’s Dunclairs, are global hits. Taking into account each region for their chains, Dunkin’ Donuts has come up with varied marketing strategies to ensure their continued success.
Companies across the globe are embracing similar strategies as Dunkin’ Donuts when it comes to marketing their businesses. In China, where videos are the most influential mode of advertising, businesses focus on live streams where they’re able to incorporate their viewer’s opinions instantly, creating viral sensations. In India, potential consumers are more influenced with mobile focused advertisements so SMS messages and WhatsApp marketing tactics are strong contenders for their preferred mode of outreach. In Myanmar, where Facebook is the number one social media channel, companies focus on running Facebook advertisements instead of traditional print or television advertising, not only reaching more viewers but also saving a significant amount of ad dollars.
What can we learn from Global Marketing Strategies?
At the end of the day, marketing is marketing, but finding the right avenue to reach your audience will increase your likelihood to succeed tremendously. Take cues from businesses around the globe to see fresh ways to present your data and implement them into your yearly marketing plan!