July 2, 2017

GENDER EQUALITY IN MEDIA

An AdWeek issue published last month focused solely on women in media and Geena Davis’ Institute for Gender Equality in advertising, TV, and tech. Davis recently […]
June 1, 2017

School’s Out – Keeping Your Numbers Up in the Summer Months

Do you notice your sales numbers hitting a slump as the weather warms up?  This is a common trend in the retail and small business worlds, […]
May 11, 2017

Ethics in Social Media

With the rise of social media platforms over the last decade, many of us are inundated with breaking “news” stories, political “facts,” pictures of beloved pets […]
March 13, 2017

What NOT To Promote For Your Business

Marketing strategies are not “one size fits all” when it comes to implementing successful promotions and campaigns. Many times, businesses try to tailor their content around […]