August 1, 2017
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Push versus Pull Marketing

Push versus pull marketing varies mainly based on how you are approaching your consumer.  With push marketing, you are promoting your products by pushing those products […]
July 2, 2017
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GENDER EQUALITY IN MEDIA

An AdWeek issue published last month focused solely on women in media and Geena Davis’ Institute for Gender Equality in advertising, TV, and tech. Davis recently […]
June 1, 2017
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School’s Out – Keeping Your Numbers Up in the Summer Months

Do you notice your sales numbers hitting a slump as the weather warms up?  This is a common trend in the retail and small business worlds, […]
March 13, 2017

What NOT To Promote For Your Business

Marketing strategies are not “one size fits all” when it comes to implementing successful promotions and campaigns. Many times, businesses try to tailor their content around […]