- AXIS 2 · INSIGHT · GEO
Show up where
AI is doing the searching.
ChatGPT, Perplexity, and Google’s AI Overviews are rewriting how clients find you. We make sure you’re the answer they return.
TIME TO RESULTS
60-90 days
measurable AI visibility
PLATFORMS COVERED
ChatGPT, Perplexity, Google SGE
AI-powered search
CONTENT APPROACH
Answer-first structure
built for AI citation
MONITORING
Monthly AI search tracking
across all major platforms
- OVERVIEW
Search has changed.
Most firms
don't know it yet.
People are no longer only searching through blue links. They are asking AI tools, reading summaries, comparing generated answers, and making decisions before they ever reach a website.
GEO is the discipline of making your business the one AI systems cite, recommend, and surface when your ideal client asks a question only you can answer.
The firms that invest in this now will own the next wave of inbound.
01
AI visibility audit
How you currently appear or don’t in AI-generated answers across ChatGPT, Perplexity, and Google’s AI Overviews
02
Question-First Content Strategy
Identifying the exact questions your clients are asking AI and mapping them to content your site can answer with authority.
03
Content Creation & Optimization
Answer-structured content built to be cited by AI systems. Factual, authoritative, and formatted for machine readability.
04
Schema & Structured Data
Technical markup that helps AI systems understand who you are, what you do, and why you’re the right answer
05
E-E-A-T Strengthening
Experience, expertise, authority, and trust signal the factors AI systems use to determine citation-worthiness.
06
Monthly AI Search Monitoring
Tracking your presence in AI-generated results and adjusting the program as platforms evolve.
PROCESS
Five phases.
Built for the next search.
GEO starts with clarity. We identify how AI systems understand your brand today, then build the content, structure, and authority signals needed to improve that picture.
Find out where you stand in AI search today.
Two-week AI visibility audit. We test across ChatGPT, Perplexity, and Google’s AI Overviews, and return with a gap report and a 90-day content roadmap.
01
AI search presence audit across major platforms
02
Competitor citation analysis, who’s winning and why
03
Content gap identification & question mapping
04
90-day roadmap with prioritized content targets
Identify every question your clients are asking AI.
We map the exact queries your target audience is entering into ChatGPT, Perplexity, and Google AI, and identify which ones are returning your competitors instead of you.
01
Query inventory, 50+ questions mapped per service area
02
Competitor citation analysis, who’s appearing and why
03
Content gap identification, questions your site doesn’t answer
04
Content priority matrix, high-intent, low-competition first
Produce content AI systems actually want to cite.
Answer-first articles, FAQ content, and authoritative guides, written to directly address the questions your audience is asking, structured so AI systems can parse and cite them.
01
Answer-first content production per approved editorial calendar
02
FAQ content structured for featured snippets and AI summaries
03
E-E-A-T signals built into every piece, credentials, citations, author bios
04
Content review and approval workflow before publication
Mark up your content so machines understand you.
Schema markup, structured data implementation, and technical signals that tell AI systems who you are, what you know, and why you’re the right answer.
01
Schema markup, LocalBusiness, MedicalOrganization, LegalService, FAQPage
02
Structured data validation and Google Rich Results testing
03
Internal linking architecture to reinforce topical authority
04
Sitemap and crawl optimization for AI indexation
Track your AI visibility every month.
We test your presence in AI search outputs monthly, track citation frequency, and adjust the program as platforms evolve, because this field moves fast.
01
Monthly AI search presence testing across all major platformsMonthly AI search presence testing across all major platforms
02
Citation frequency tracking and competitive benchmarking
03
Content performance analysis, which pieces are being cited
04
Program adjustments based on platform algorithm changes
- TOOLS & STACK
What we build with.
We match the platform to the project, not the other way around. The goal is a website your team can use, your audience can trust, and your business can grow with.
AI VISIBILITY TRACKING
Semrush
AI CITATION MONITORING
Otterly.ai
AI PLATFORM (ANSWER)
ChatGPT
AI PLATFORM (RESEARCH)
Perplexity
AI PLATFORM (GOOGLE)
Gemini
AI PLATFORM (CLAUDE)
Claude
CONTENT GRADING
Clearscope
SCHEMA / STRUCTURED DATA
Schema Validator
AUTHORITY SIGNALS
Ahrefs
ANALYTICS
Google Analytics 4
SEARCH DATA
Google Search Console
REPORTING
Looker Studio
SELECTED WORK
Proof, not
promises.
Brand identity should make the business easier to recognize, explain, and trust.
Legal
- Identity + Impact
James M. Porfido is one of fewer than 50 attorneys in New Jersey with Supreme Court certification as a Criminal Trial Attorney, but his old site was unbranded, thin, and buried inside another firm’s domain. In just over six weeks, we shipped a 42-page, SEO-first, AI-optimized site built to own his name and his market.
42+
Pages designed and built
6 weeks
From kickoff to launch
36
Targeted SEO landing pages
Healthcare
- Impact + Insight
Advanced Hormone Solutions had run the same site since 2015, but search engines couldn’t fully read it, AI engines rarely cited it, and its Google Business Profile barely described what the clinic actually does. In four weeks, we cleared every critical error, rebuilt the technical foundation, and turned a thin local listing into a 13-service, 20-city presence built for how patients search now.
85 → 94
Site Health Score (+9 points)
15 → 0
Critical errors cleared (100%)
1,124
Warnings fixed (62.8%)
FAQs
Questions
worth asking early.
Is GEO different from SEO, or is it the same thing?
Related, but not the same. Traditional SEO optimizes for ranking on the Google results page. GEO optimizes for being cited, surfaced, or recommended by AI systems: ChatGPT, Perplexity, Claude, Google AI Overviews, and others.
Some signals overlap: authority, content quality, structure, and trust. But GEO needs a distinct strategy around answer-first content, question-response formatting, entity clarity, and sourceable expertise. We usually recommend both as a combined program.
How do you measure GEO results?
We look at visibility across AI answers, branded prompts, service-related prompts, citation patterns, content coverage, and search performance. GEO is not measured by one ranking report. It is measured by whether AI systems can understand who you are, what you do, and when your business should be included in an answer.
Which AI platforms do you optimize for?
We focus on the platforms shaping discovery now: ChatGPT, Perplexity, Google AI Overviews, Gemini, and other answer-led search experiences. The goal is not to chase one platform, but to build stronger signals across your website, content, schema, authority, and brand presence.
Does GEO replace SEO, or do they work together?
They work together. SEO gives your website the technical and content foundation search engines need. GEO builds on that foundation so AI systems can better interpret, cite, and recommend your business. If the SEO foundation is weak, GEO has less to work with.
How quickly do AI systems update their recommendations?
It varies. Some systems update quickly, while others rely on slower crawl cycles, indexed content, third-party sources, or trusted citations. GEO is not an instant switch. It is a signal-building process that improves as your content becomes clearer, more structured, and more consistently reinforced.
Is GEO relevant for local businesses?
Yes. Local businesses are often exactly where GEO matters. People ask AI tools for recommendations, comparisons, nearby providers, service explanations, and “best option for me” decisions. Clear location signals, service pages, reviews, FAQs, and local authority all help AI systems understand when your business is relevant.
- RELATED
Often paired with -
AXIS 2 · INSIGHT
For strengthening the search foundation that AI visibility often depends on.
AXIS 3 · IMPACT
Understand your full AI exposure before you optimize.
AXIS 1 · IDENTITY
For building a cleaner, faster, more structured website around your services.
- NEXT STEP