- AXIS 1 · IDENTITY · UI/UX DESIGN
Interfaces people
know how to use.
UX strategy and interface design for websites, portals, apps, and digital tools that need to feel clear from the first click.
TYPICAL TIMELINE
4-8 weeks
research to developer handoff
DESIGN TOOL
Figma
with live component library
ACCESSIBILITY
WCAG 2.1 AA
on every deliverable
Deliverables
Production-ready specs
developer-annotated, handoff-ready
- OVERVIEW
Good design
removes the need to explain.
People do not want to think harder than they have to. That is where UX earns its place.
We design digital experiences around how people actually move, decide, compare, submit, search, book, buy, and come back. Before the visual layer, we define the structure. Before the interface, we map the flow. Before the polish, we remove the friction.
The outcome: a digital experience that feels intuitive, supports the business goal, and gives users fewer reasons to leave.
01
UX audit & discovery
Current flows, user pain points, business goals, and friction points reviewed before design begins.
02
Information architecture
Sitemaps, user flows, and navigation logic. Structure before aesthetics, every time.
03
Wireframes & user flows
Low-fidelity layouts that show how users move through pages, screens, forms, and key actions.
04
High-fidelity UI design
Polished interface designs with layout, spacing, typography, states, components, and responsive direction.
05
Design system foundations
Reusable patterns, components, and interface rules that keep future screens consistent.
06
Prototype & handoff
Clickable prototypes, annotations, and developer-ready files for smoother build and implementation.
PROCESS
Five phases.
Less friction at each one.
Each phase has a purpose, a decision point, and a clear deliverable. You always know what we are working on, what needs approval, and what comes next.
Align on what success looks like for users.
Two weeks of discovery. We leave with a shared research plan, defined user personas, and the success metrics we’ll design toward.
01
Stakeholder interviews & existing product audit
02
User persona definition & journey mapping
03
Success metrics & north star task definition
04
Research plan & sprint scope confirmation
Talk to real users before making a single design decision.
User interviews, session recordings, and task analysis with your actual clients or patients, not assumptions. We document every friction point before drawing a flow.
01
User interviews, minimum 5 participants per key persona
02
Session recording analysis of existing product or flows
03
Task analysis, what are users trying to do, and where do they fail?
04
Research synthesis, friction map, key themes, and insight brief
Build the structure that everything else rests on.
Information architecture, user flows, and navigation logic, designed before any visual decisions are made. Bad architecture produces beautiful screens no one can navigate.
01
Site map and content hierarchy
02
User flow diagrams for every primary task
03
Navigation design and labeling
04
Low-fidelity wireframes for all key screens
High-fidelity UI grounded in the research.
Design system, component library, and full-fidelity screens built in Figma, ready for developer handoff with annotations, variables, and responsive states documented.
01
Design system and component library in Figma
02
High-fidelity screens across all key flows
03
Responsive states, desktop, tablet, mobile
04
Annotated developer handoff with Figma variables
Validate with real users before a single line of code ships.
Moderated prototype tests with target users. We measure task completion, identify remaining friction, and iterate, so what ships is what actually works.
01
Moderated usability testing, 5+ participants
02
Task completion and error rate measurement
03
Findings synthesis and prioritized fix list
04
Final iteration before developer handoff
- TOOLS & STACK
What we design with.
We match the platform to the project, not the other way around. The goal is a website your team can use, your audience can trust, and your business can grow with.
DESIGN
Figma
AI DESIGN
Figma Make
PROTOTYPE
Google Stitch
UX RESEARCH
Claude
FRONTEND
Lovable
HOSTING
Siteground
PERFORMANCE
Lighthouse
SELECTED WORK
Proof, not
promises.
Brand identity should make the business easier to recognize, explain, and trust.
Legal
- Identity + Impact
James M. Porfido is one of fewer than 50 attorneys in New Jersey with Supreme Court certification as a Criminal Trial Attorney, but his old site was unbranded, thin, and buried inside another firm’s domain. In just over six weeks, we shipped a 42-page, SEO-first, AI-optimized site built to own his name and his market.
42+
Pages designed and built
6 weeks
From kickoff to launch
36
Targeted SEO landing pages
Healthcare
- Impact + Insight
Advanced Hormone Solutions had run the same site since 2015, but search engines couldn’t fully read it, AI engines rarely cited it, and its Google Business Profile barely described what the clinic actually does. In four weeks, we cleared every critical error, rebuilt the technical foundation, and turned a thin local listing into a 13-service, 20-city presence built for how patients search now.
85 → 94
Site Health Score (+9 points)
15 → 0
Critical errors cleared (100%)
1,124
Warnings fixed (62.8%)
FAQs
Questions
worth asking early .
What is the difference between UI and UX?
UX is the structure of the experience; how people move, decide, and complete tasks. UI is the visual layer they interact with. Good digital products need both to work together.
Do we need UX design if we already have a website?
Often, yes. Existing sites can look fine, but still create friction. UX work helps improve navigation, page flow, forms, mobile behavior, and the steps users take before contacting you.
Can you work from our existing brand?
Yes. We can design within your current brand system, refine it where needed, or identify gaps that make the interface harder to use consistently.
Do you create clickable prototypes?
Yes. Prototypes help everyone understand how the experience works before development begins. They are especially useful for portals, dashboards, and complex forms.
Can you work with our developers?
Yes. We can hand off designs, components, annotations, and interaction notes to your internal or external development team.
Do you test the experience before build?
Yes, when the scope calls for it. We can review flows, test prototypes, check mobile behavior, and identify usability issues before development starts.
- RELATED
Often paired with -
A strong brand becomes more valuable when it carries through every digital touchpoint.
AXIS 1 . IDENTITY
From Figma to production. We build what we design.
AXIS 1 · IDENTITY
For creating the visual system that gives the interface its shape, tone, and consistency.
AXIS 2 · INSIGHT
For making sure the site structure supports both users and search visibility.
- NEXT STEP